Apply Now to Trade at the Seasonal Market
Calling All Artisans: Overberg business opportunity at the Exclusive Benguela Cove Seasonal Market. Apply Now.
HERMANUS, WESTERN CAPE - Benguela Cove Wine Estate, an internationally acclaimed destination in the heart of the Overberg, has officially opened applications for its inaugural Seasonal Courtyard Market. This presents a unique and lucrative opportunity for high-quality artisans, gourmet food vendors, and local producers from the Cape Town and Overberg regions to secure a premium market stall in one of the Western Cape’s most exclusive settings.
The new market is strategically designed to operate over an extended, six-month season, running every weekend from 6 December 2025 until 30 May 2026. This initiative moves beyond the traditional short-term craft fair, aiming to establish a consistent, upmarket trading platform that significantly benefits its stallholders.
More Than a Market: A Premium Partnership
For local entrepreneurs dedicated to excellence and luxury, the Benguela Cove Seasonal Market offers a platform that is highly differentiated from standard community markets. The goal is to partner with passionate vendors whose products align with the estate's commitment to quality and fine living.
“We are not simply filling a space; we are curating an experience,” says Belinda, the market organiser. “We are looking for vendors who view their products as an extension of our premium brand. By limiting the total number of stalls to just 40, we ensure a focused, high-end environment that attracts the right clientele and provides exceptional visibility for every trader.”
Why Choose Benguela Cove's Seasonal Market for Your Business?
Trading at the Benguela Cove Market offers commercial benefits that directly address common challenges faced by market stallholders in the region:
Built-in Tourist Foot Traffic: Benguela Cove is a year-round tourist destination. Stallholders gain immediate access to a captive audience of discerning visitors - both international wine tourists and affluent local patrons - who possess high disposable income and are already in a leisure-spending mindset.
Guaranteed All-Weather Trading: The market is hosted within the estate’s stunning internal Courtyard. This covered, weather-protected environment eliminates rain-out cancellations, ensuring a reliable trading schedule from December through to May.
Extended 6-Month Season: Unlike typical weekend or summer craft markets, this extended trading period (through the festive season) allows local producers to establish reliable revenue streams, consistent brand presence, and deep customer relationships.
Quality Over Quantity: With just 40 stalls available, vendors benefit from less direct competition and an enhanced luxury atmosphere, ensuring their unique products stand out.
Strategic Location: Positioned in the scenic Overberg Winelands near Hermanus and Bot River, the market offers a breathtaking backdrop that serves as an excellent, Instagram-worthy marketing asset for your brand.
The Ideal Vendor Profile: Artisanal, Local, and Luxury
The market management team is currently reviewing applications and is specifically seeking the following categories of high-quality market traders:
Artisans & Crafters: Fine art, unique jewellery, bespoke ceramics, premium textiles, handcrafted leather goods.
Gourmet & Fresh Produce Vendors: Specialty baked goods, local delicacies, artisan coffee, high-quality pantry items. (Note: Limited spots available for food vendors to ensure optimal wine pairing and selection.)
Boutique Retailers: High-end fashion, unique gifts, luxury wellness products, and curated home décor.
Important: Resellers of mass-produced goods and imported products are not suitable for this exclusive platform. The emphasis is strictly on local, original, and quality-driven craftsmanship.
How to Secure Your Premium Stall?
The opportunity to partner with one of South Africa’s top wine estates is exceptionally time-sensitive. The seasonal market vacancies are expected to fill quickly, with applications being reviewed on a first-come, first-served basis, subject to product approval.
Market Details:
Trading Days: Every Saturday (10:00 - 15:00) and selected Friday evenings (17:00 - 21:00) during the peak holiday season.
Investment: R500 per stall per market day.
This is the last chance to secure your spot for the inaugural 2025/2026 season.
Apply now to showcase your business at the Overberg’s most exciting new high-end market.
For further enquiries regarding the vendor application deadline or suitability, please contact the Benguela Cove Market Management team directly. Email us at info@benguelacove.co.za or call 087 357 0637 (Mon - Fri 08:00 - 17:00) for more information.
Frequently Asked Questions (FAQs) for Market Vendors
To assist you in your application process, we have addressed the most common logistical and compliance questions for trading at our market:
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Yes. The market is hosted entirely within our enclosed and covered Courtyard, guaranteeing all-weather trading.
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The season runs from 6 December 2025 to 30 May 2026. The fee is R500 per stall per market day, payable in advance.
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Selection is based on product originality, quality of craftsmanship, brand alignment with Benguela Cove, and maintaining a balanced market offering (max. 40 stalls).
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No. Benguela Cove holds its own liquor license. No vendor is permitted to sell or distribute any alcohol without prior written consent.
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Yes. Vendors are expected to offer multiple payment options (card, Zapper, SnapScan) to accommodate the high-spending clientele.
